About Our SEM Agency

Context Control, Ltd. started in 1997 when founded as Fine Brand Media, Inc. by Rian Schmidt. Mr. Schmidt had worked as an Internet marketing and technology consultant for clients including Silicon Graphics and Macromedia during the peak of the Internet bubble in Silicon Valley in the 1990s and formed the company to address the increasing demand for his experience.

By the time of the collapse of the Internet bubble, Fine Brand Media had begun to specialize in providing search engine optimization (SEO) services, including pay-per-click (PPC) campaign management, to companies including The New York Times, MGM Studios, and BrassRing.

Most recently, the evolution of the company away from hands-on media development-- and a move to the Pacific Northwest-- led us to change our name to Context Control, Ltd.

Context Control refers to the ability of the interactive marketer to insinuate their message into the existing context of the interactive technology user. Whether using a cell phone or browser, the user's existing process and environment must be understood and influenced rather than expected to conform to marketers' desires.

Context Control, Ltd. has developed processes and tools from our experience in managing millions of dollars of PPC spend each year. Our tools and reporting applications are custom-developed and tuned to each client's specific needs. We do not sell our services to a client only to deliver them to a low-level employee for daily management. Mr. Schmidt is involved with each client's account on a daily basis.

As Principle Consultant, Mr. Schmidt takes personal responsibility for the complete satisfaction of our clients. He holds an MBA from the Stanford Graduate School of Business and a Bachelor of Electrical Engineering from the University of Minnesota.