PPC Analytics and Reporting Services
Context Control's reporting is designed to suit the specific requirements of the client. Often our reporting feeds directly into the client's internal reporting, and our formatting can be designed to ease that integration. Generally, a custom Web-based application is developed to provide the most accurate, quickest analysis of campaign performance.
While much emphasis is often placed on the instantaneous nature of interactive marketing efforts, real results and trends take some time to show themselves. For this reason, Context Control typically reports in weekly and monthly installments-- with our staff available at all times to answer specific questions between and after reporting periods.
Our reporting is designed so show trends and developments over time in metrics such as conversions, cost-per-click, post-click-pageviews, and overall revenue or pageview generation. To achieve a full picture of these metrics, we are able to integrate our own tracking with vendor reporting and client analytics from systems such as Omniture or WebTrends.
